Posted by Alan Cross on April 15, 2014 · 1 Comment
It started as a mistake. Hank Marvin
loved the twangy sound of James Burton’s guitar on sides with Ricky Nelson. All Marvin knew, though, was that Burton played a Fender. When Marvin spotted a red guitar with gold hardware in a 1959 fender catalog, he...
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Posted by Alan Cross on April 15, 2014 · 2 Comments
Larry Thomas has announced his retirement from Fender effective May 31st, 2014. Interim COO Scott Gilbertson will assume the role of interim CEO while the company finds a successor.
During his three plus years as CEO, Thomas presided over the release of the Fender Select series,...
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Posted by Alan Cross on April 15, 2014 · Leave a Comment
He was supposed to close the festival at 11pm, Sunday night. But when the guitarist arrived, he found out that everything was behind schedule. By the time he hit hit the stage at 8:30 the next morning, half the crowd had already split. Those who...
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Posted by Alan Cross on April 4, 2014 · 3 Comments
With 68-years under its belt, Fender has certainly earned the right to rest on its laurels. Fortunately for us, they continue to look forward. There's always something new cooking, particularly when it comes to the Custom Shop. And, they have just released two new series...
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Posted by Alan Cross on March 21, 2014 · 1 Comment
Baseball, hot dogs, apple pie...and Stratocasters? Yes sireee, Bob Euecker. Just in time for baseball season, Fender is releasing official MLB Stratocasters. Each features a team logo and "custom designed landmark imagery," which is just a fancy way of saying "you can practically smell the...
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Posted by Alan Cross on March 21, 2014 · Leave a Comment
Clapton has his own signature Strat. So does Jeff Beck, Richie Sambora, and John Mayer. Isn't it time you got your own model?
For the first time, Fender is selling direct to you—no dealers involved. It's all part of the Fender American Design Experience—a program that...
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Posted by Alan Cross on March 12, 2014 · 11 Comments
UPDATE: 4/27/14. This Strat sold to an anonymous American businessman after less than a week on the market. He paid full price.
You've heard it over and over: "
Guitars are meant to be played. Not hung up in a museum." I absolutely agree with that statement,...
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