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    Fender: Selling More Products Direct?

    DSC_8560Earlier this year, Fender began selling customized guitars direct to the consumer through its website, calling it the "Fender Design Experience." Now, we're hearing word that Fender will be selling ALL of its branded products through the site. That was the message Fender gave to key North American dealers...

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    Fender’s New Short Scale Strats

    fender_2-620-80Fender has a new series of Stratocasters coming, and they're nothing like the ones you play now. So what's the big difference? Actually, it's small: one and a half inches. We're talking scale length. Whereas a "normal" Strat scale is 25.5", Fender's latest is 24". That scale length...

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    EVH releases new “Unchained” Guitar

    EVH 7-630-80When it comes to tone, it doesn't get better than Eddie Van Halen's famous "brown sound." The guitar most associated with that sound is one Eddie cobbled together in 1975.  Called "Frankenstein," it was made with a factory second body and neck, along with a Gibson PAF wired straight...

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    New Pint Sized Pedals from Fender

    fender-micro-sized-pedals-620x344-150x83How many times have you said to yourself, "My pedals sound great, but they are just too-darned big?" Ok, maybe never, but that shouldn't dissuade you from checking out these new Micro pedals from Fender. They're each around 3 1/2 inches long and weigh about...

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    Turn Your Strat into an Organ

    maxresdefaultCharlie Christian wanted his guitar to sound like a sax. Jack White wanted his to sound like a bass. Eric Clapton wanted his to sound like a woman's voice. Us guitar players always want what we can't have.  But if you've ever wanted your guitar...

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    Magna-Sonic Pickups let you sound like 1956

    guitar_closeup75-150x112If you play a solid body guitar today, give a silent thanks to Paul Bigsby, who built what many believe to be the first in 1948— a single pickup beauty for fingerpicker Merle Travis. Bigsby made everything himself, including the pickups. But as a one-man operation, he didn't make many...

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    Bono and The Edge join Fender’s Board

    bonoAndTheEdge_largeFender has announced that the Edge and Bono have joined Fender Musical Instruments Corporation’s board of directors. Co-chairman Bill McGlashan said that adding the two is an "important step toward building a company that is able to meet its potential as a business and a brand." “This...

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