Interesting. When I worked in pro audio sales, August tended to be quiet, as was the period around Christmas. On ebay, selling an electric guitar in November until maybe end of February is close to economic suicide. It's a time of year when family comes first in the run-up to Christmas, then people feel poor afterwards. But hot weather, the World Cup and Wimbledon Tennis are all competing for people's attention right now. In Sweden, that guitar is worth more than it is in the UK or USA. As others have suggested, hang on in there and you'll get a decent price.