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Josefina Strat pickups: worth it?

Discussion in 'Stratocaster Discussion Forum' started by qblue, May 8, 2018.

  1. qblue

    qblue Senior Stratmaster

    Feb 18, 2009
    Clarks Summit, PA
    I got an email yesterday from Fender. It announced the limited offering of Josefina pickups. This lady was THE apprentice to Abigail Ybarra who supposedly produced a lot of the pickups from the 1960's and later. She trained Josefina. So I have heard these pickups occasionally on the Wildwood site, and Greg Koch demos.

    So I figure they will a little more expensive than a set of CS'69 (Which might be in my old 1970 Strat and wound by Abby?) I was floored by the price of $499 which is much more than the CS'69s which are listed at $199. I don't love the 1970's pickups, but they deliver a low output sound in comparison to the Laces I have in my 1990 Ultra. And they have a RWRP middle pickup which will solve a lot of noisiness, in the #2 & 4 positions.

    That's the controversy....Worth it or not?
     
    Last edited: May 8, 2018

  2. nickmsmith

    nickmsmith Most Honored Senior Member Strat-Talk Supporter

    Jul 28, 2011
    USA
    It's all hype, just like many other pickups. They are manufacturing the hype and the rarity, but really, what hasn't already been done in the vintage style Strat pickups world?

    500 bucks should buy you a whole guitar. No pickups should be worth that, unless they are original 50s or 60s pickups, IMO.
     

  3. Groovey

    Groovey Senior Stratmaster

    Age:
    58
    Nov 17, 2016
    NC. USA
    Not in my way of thinking.
     
    brians and Stratoskater like this.

  4. carver

    carver The East Coast Strangler Strat-Talk Supporter

    the way I see it. if they had to email me to let me know there was something I was missing out on.. then chances are Im not missing out on much. but thanks for the marketing...

    guitar players talk... a lot. more than they play most of the time.. so something good.. will be known by anyone with a set of ears, and some friends that play within a couple of weeks
     

  5. nickmsmith

    nickmsmith Most Honored Senior Member Strat-Talk Supporter

    Jul 28, 2011
    USA
    can't put a price tag on mojo, my man.

    Oh wait, I guess you can.:D
     

  6. Lonn

    Lonn Mod Admin Staff Member Strat-Talk Supporter

    Admin Post
    Most of us have owned pickups wound by her and AY and Maricela Juarez at SD without even knowing it. Smoke and mirrors. Marketing 101.
     
    Mr. Lumbergh, brians, Nate D and 6 others like this.

  7. Electgumbo

    Electgumbo Lost Planet Airman Strat-Talk Supporter

    Dec 26, 2010
    Scott La.
    I’ve been thinking all morning on what I can sell to get a set of those ...
     

  8. Doug B

    Doug B Strat-Talk Member

    Age:
    64
    86
    Jun 17, 2017
    Canada

    Marketing hype. Fender's just trying to keep up with all the boutique pickups and grab a piece of the high price pickup market.
     
    stevel likes this.

  9. himijendrix

    himijendrix Senior Stratmaster

    Age:
    70
    May 2, 2012
    Barrow Upon Soar, UK
    I got the same email today. I didn’t get as far as seeing the price, but $499 is ridiculous.
     
    brians and CyFan4036 like this.

  10. Paperback Rocker

    Paperback Rocker Nitro-mancer Strat-Talk Supporter

    Sep 18, 2014
    Victoria TX
    I sold some Josefina signed pickups on a loaded pickguard for $250.

    You can probably find used ones of hers on the market if you are interested in them.
     
    nickmsmith likes this.

  11. Doug B

    Doug B Strat-Talk Member

    Age:
    64
    86
    Jun 17, 2017
    Canada
    And some people think $300 is high for a set of Fralin, Amalfitano, or what have you. They're a bargain compared to these.

    Do the fender ones even sound better than most pickups on the market?
     

  12. TSims1

    TSims1 Most Honored Senior Member Strat-Talk Supporter

    Aug 9, 2009
    Atlanta, GA
    Anything is worth whatever people will pay. I wouldn’t personally pay that much for Strat pickups, but that doesn’t mean someone else shouldn’t if it delivers EXACTLY what they want.
     

  13. ProSonicLive

    ProSonicLive Senior Stratmaster

    Age:
    34
    Sep 4, 2016
    Texas
    If you are a collector, they are worth what the market says they are.
    If you are a player, they are worth what your budget says they are.
    there are plenty of pickups out there with just as much "mojo"
    or whatever unquantifiable quality one wishes to pretend exists.
     
    Chief101 likes this.

  14. Jack Frost

    Jack Frost Strat-Talker

    Why does winding something by hand make it better than by a machine? Who'd want to sit and wind pickups all day? It must be mind-numbing! :eek:
     
    CyFan4036 and Will Lefeurve like this.

  15. Will Lefeurve

    Will Lefeurve Senior Stratmaster

    Mar 1, 2016
    England & France
    I like to stay ahead of the hype... 'er' I mean curve. I've bought shares/futures in Josefina and Abigail's great great grand-children's windings. I'll be long dead, but who cares when there's a buck to be made.. :)
     
    CyFan4036 and nickmsmith like this.

  16. Deviljho

    Deviljho Strat-Talk Member

    15
    May 8, 2018
    Canada
    I'm sure they aren't $500 worth, but no doubt in my mind they're better than production model Dimarzio's, SD, etc.
     

  17. Bluestrat83

    Bluestrat83 Strat-O-Master

    Age:
    35
    805
    Jan 17, 2016
    Ecuador
    Ive tried an they are really good but not $500 good, sorry but no way in hell. There’s $300 $200 and $100 sets and even below that price that are just as good.
    If I was willing to pay $500 I’m pups I would go straight to Ron Ellis but I guess I’ll never pay that kind of money for pups.
     

  18. Paperback Rocker

    Paperback Rocker Nitro-mancer Strat-Talk Supporter

    Sep 18, 2014
    Victoria TX
    Can you really put a price on tone?
     
    CephasG likes this.

  19. Uncle Fiesta

    Uncle Fiesta Senior Stratmaster

    Yeah, and it ain't $499. they're avin' a LARF.
     
    mcmacguy and Paperback Rocker like this.

  20. Wrighty

    Wrighty Senior Stratmaster

    Mar 7, 2013
    Harlow, Essex, UK
    No mojo in a set of news pick ups!
     
    Will Lefeurve likes this.