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Josefina Strat pickups: worth it?

Discussion in 'Pickup Forum' started by qblue, May 8, 2018.

  1. Will Lefeurve

    Will Lefeurve Senior Stratmaster

    Mar 1, 2016
    England & France
    I'll tell yah.. when I was a lad we used to wind our own pickups while darning our socks, chopping firewood, and making a 7 day stew.. and that was at 5am in the morning..

    I wonder what they'd be worth today.. :D
     
    Thrup'ny Bit, felis and Groovey like this.

  2. Will Lefeurve

    Will Lefeurve Senior Stratmaster

    Mar 1, 2016
    England & France
    Daily Mails I presume... ;)
     
    john lavelle likes this.

  3. Wrighty

    Wrighty Senior Stratmaster

    Mar 7, 2013
    Harlow, Essex, UK
    But why? They will,each be made of some wire wound around magnets and , being hand made, subject to the vagaries of hunan dexterity, some good, some not so.
    Wind a good pickup on a machine, set it up to produce the same thing again, and it will, hundreds of times. But, there’s the rub, producevhundreds and you can’t think of asking $500 a throw.
     
    Will Lefeurve likes this.

  4. Wrighty

    Wrighty Senior Stratmaster

    Mar 7, 2013
    Harlow, Essex, UK
    The socks, $1, firewood, $1-$4 a bundle, depending on the wood and a decent stew about $5 a pound
     
    Thrup'ny Bit and Will Lefeurve like this.

  5. nickmsmith

    nickmsmith Most Honored Senior Member Strat-Talk Supporter

    Jul 28, 2011
    Pawnee, Indiana
    Then what are the additional 400 dollars for?!?!?!!?!

    :)
     

  6. nickmsmith

    nickmsmith Most Honored Senior Member Strat-Talk Supporter

    Jul 28, 2011
    Pawnee, Indiana
    They'd better be Sprinkling Leo Fender's ashes on the pickups, to be worth 500 dollars.
     
    Kosh likes this.

  7. Ebidis

    Ebidis Providing the world with flat bends since 1985 Strat-Talk Supporter

    Age:
    52
    Nov 14, 2013
    Alabama
    Is it not her job at Fender to wind pickups? So aren't there a lot of pickups wound by her?

    I guess if they have her initials on them they cost an extra $350 over those pickups that are wound by her but not signed.

    They used to put AY signed pickups in the Classic Player Strats, and the whole guitar was $700. Now the pickups wound by her trainee are worth $499 Alone?

    It's all marketing hype. :rolleyes:
     

  8. archetype

    archetype Strat-O-Master

    753
    Nov 26, 2016
    Williamsville NY
    Regular, production pickups are something that Fender does very well. In the Strat zone they have many sets that set the standard of what Strat pickups should sound like.
     

  9. Doug B

    Doug B Strat-Talker

    Age:
    64
    119
    Jun 17, 2017
    Canada
    Sorry, you pay $750 extra for Josephina pickups mojo; tax not included.
     
    nickmsmith likes this.

  10. Doug B

    Doug B Strat-Talker

    Age:
    64
    119
    Jun 17, 2017
    Canada
    Obviously not so well or else there would not be 5 zillion boutique pickup winders out there. And some of them have been around for goodly number of years.
     

  11. Ebidis

    Ebidis Providing the world with flat bends since 1985 Strat-Talk Supporter

    Age:
    52
    Nov 14, 2013
    Alabama
    Fender does just fine. Most boutique winders are (IMHO) snake oil, smoke and mirrors, and marketing hype. Even Fender is guilty of this to a certain degree.

    I'm not saying boutique winders don't make good pickups, but some of them charge stupid money. Seriously, anything more than about $50 per pickup (at least for single coils) is crazy.
     

  12. Paperback Rocker

    Paperback Rocker Nitro-mancer Strat-Talk Supporter

    Sep 18, 2014
    Lewisville, TX
    Okay, everyone's saying how much they are NOT worth. How much ARE they worth?

    Edit: according to simultaneous post, $50 per pickup.
     

  13. Blackmore Fan

    Blackmore Fan Senior Stratmaster

    Jan 10, 2010
    The Midwest
    I'd like a set of Fender Eric Johnson pickups, and a set of David Allen's version of the Robin Trower pickups. But on the right day I wouldn't have to pay more than $200 for a set of either of them. And neither would replace the set of pre-Fat 50s from a MIA Strat that are in my 2008 Strat (those are so versatile and check all of the Strat boxes).

    I won't be giving anyone $499 for a set of Strat pickups. But you can if there's something specific in their sound that you've been searching for.
     

  14. CyFan4036

    CyFan4036 Strat-Talker

    Age:
    48
    358
    Mar 22, 2018
    Iowa
    $500 for a set of pickups...what the hell is going on out there? Do companies really believe consumers are this stupid? I know we are stupid to an extent with our money but this is getting absurd.
     

  15. Ebidis

    Ebidis Providing the world with flat bends since 1985 Strat-Talk Supporter

    Age:
    52
    Nov 14, 2013
    Alabama
    The problem is, someone will buy them, so the answer to your question is: Yes they think we are that stupid.
     
    Grux, CyFan4036, brians and 2 others like this.

  16. Ebidis

    Ebidis Providing the world with flat bends since 1985 Strat-Talk Supporter

    Age:
    52
    Nov 14, 2013
    Alabama

  17. Kosh

    Kosh Strat-Talker

    282
    Jan 11, 2016
    Wisconsin
    $499.00 for a set of pickups is absurd.
    I can think of many things one could buy with that kind of cash.
    Really Fender?
     

  18. Bladesg

    Bladesg Senior Stratmaster

    Oct 31, 2013
    Australia
    If I don't like the price, I don't buy. No big deal
     
    Paperback Rocker likes this.

  19. Will Lefeurve

    Will Lefeurve Senior Stratmaster

    Mar 1, 2016
    England & France
    Fair enough.. but it goes a little deeper than that. Ethics!

    Doesn't it matter anymore.. that an iconic company is trying to shaft prospective customers by monetizing an employees name, and charging a hugely disproportionate sum by using that name to sell a product. When in fact the 'named' product is no better than other product they already produce.

    I'd call that taking the p1ss, bordering on fraud. The 'niche' thing has become such an obvious and over used milch cow.. its blatant abuse could well come back and bight the likes of Fender if they're not careful.. :thumbd:
     

  20. Ebidis

    Ebidis Providing the world with flat bends since 1985 Strat-Talk Supporter

    Age:
    52
    Nov 14, 2013
    Alabama
    And I wonder how much percentage she gets from them monetizing her name. If I had to guess, I'd say about 0%. :rolleyes: