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Discussion in 'Non-Fender S-Type Guitar Forum' started by gusgorman, Sep 13, 2018.
Still doubt me?
Well if they do, they're doing their best to keep it a secret. Which is a bizarre way to run a company.
Here's already something on the subject:
Well that translates the Japanese into Dutch. Which of course I have no need to speak because I rarely meet a Dutch person who doesn't speak almost perfect English.....
So how does it all work? Do the Tokai CS guitars have a special decal on them like the Fenders do? Do they come with a certificate of authenticity? If not, how do we identify them & know that they're kosher?
According to people selling guitars it would appear every brand has a custom shop and has had a lawsuit from Fender or Gibson.
You, sir, are an old cynic like me!
But that cynicism is founded on years of experience....
The 'printscreen' is in Dutch because it got tanslated to the language of my location, it can be done in English I believe.
How it works, in short; contact them (ask what's possible), fill in the form with your desired specs, pay, wait 5 months, certificated (paperwork, no special decal) custom order guitar gets send.
FWIW Gibson did sue Tokai and a verdict was declared (filed 2004, terminated 2009).
That doesn't sound like a setup that would suit me. It doesn't sound very well planned. Fender seem to have a more logical way of doing things. And it's not often that you'll find me saying that!!
Agreed, I think Tokai kind of do things their way, other culture, smaller business models etc. Definitely not so much advertising (read export) minded anymore.
In a different way it also works, although having a contact/connection probably makes it easier.
Anyway, all I'm saying is that a Tokai 'custom shop' (Tokai themselves called it "Tokai custom division') guitar, or even a Tokai 'lawsuit' model is not by definition unreal.
I read that they only do very limited runs, no more than five guitars, and very rarely. I don't know how true it is though.
Smaller numbers indeed, my LS95S was from a batch of 6.
In theory any individual can 'custom' (to the extend possible) order (one of or few pieces) a guitar that will get build to their prefered specs.
I do see dealers 'custom' order more (in Tokai sale terms) frequently. I think it also depends on how well they know you and you know them?
All of which presumably means that trying to identify whether a used Tokai for sale is actually a "Custom Shop" model, & therefore worth several thousand £s more than a bog standard model, is somewhat difficult? No certificate to confirm what it is, no CS decal on the headstock, no special serial number, nothing.
I'm afraid that the only word that comes to mind is "ridiculous". And if a Tokai lover like me thinks that, I can't see the rest of the population being very impressed either.
Thats the problem now, though, In the US they cost as much to get as a new Fender. Had the same issue with MIJs on craigslist with people thinking they were the holy grail of guitars when it was their price that set them apart Vs their quality.
As said before, Certificate of authenticity (COA) should come with it.
Can someone explain what makes a new Tokai more desirable than a similarly priced Fender?
I understand, because the used market isn't as kind to Tokai as Fender branded Strats, there may be a little more value in a used one. But given the depreciation and the cost of a new Tokai - is there something about them people like more than a Fender Strat?
If I were to buy another guitar, it would be a Tokai. I only bought a Fender after my Tokai was stolen and finding one that I liked as much wasn't easy.
There must be or they wouldn't sell any. The Tokai brand has a good reputation where the name is known, & people like Japanese guitars, just read comments on here.
For me the question is more, why would I buy a new Tokai when I could buy an 80s example for maybe half the price? They're readily available & the best bang for your buck around, IMHO. So it's the so called "vintage" stuff that is cheaper & at least as good as the new stuff. Pretty much the other way round from the situation with Fenders! Imagine if, in the 80s you could have bought a 60s Strat for less than the price of a new one.
Tokai's old gear on the market spoils the market for the new stuff, as far as I can see.
For me it is the craftsmanship resulting in overall quality.
So, what I'm seeing is that people feel they are better made at a similar price point - good value. Maybe not too unlike Heritage vs. Gibson. Makes sense. Thx