Fender Play

Discussion in 'Sidewinders Bar & Grille' started by circles, Jan 7, 2018.

  1. circles

    circles Resident Pinball Enthusiast

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    Anybody use it? Just curious.

    http://www.businessinsider.com/how-fender-is-getting-into-digital-2017-7

    from the article:

    "But there's a problem — according to Fender, 90% of people who take up the instrument will abandon it after a year. On one hand, a lot of folks are still buying Fender guitars. But on the other, they're not becoming lifelong customers due to this "valley of death" for playing. The loss of nine out of every 10 new customers would be a significant threat to any business executive."

    "Encouragingly, 50% of new buyers are women ... Women are gravitating more toward acoustic guitars," Mooney said. The big influence? Taylor Swift, who has moved the needle for female players like no other in recent years."

    "Critically, Mooney said that the 10% of players who don't give up become lifetime enthusiasts and buy seven guitars* and numerous amplifiers (another huge category for Fender). And these days, the committed players are spending four times as much on learning the instrument as they do on buying gear — and they're educating themselves online."

    *OK this is oddly specific.

    download.jpg
     
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  2. Bowmap

    Bowmap I nose a thang or two. Platinum Supporting Member

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    Hmmm... 9 in 10 give it up. Looks like I need to buy some more guitars to make the stats balance out.
     
  3. Thrup'ny Bit

    Thrup'ny Bit Grand Master Curmudgeon

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    The giving up bit sounds about right to me, but I haven't bought seven Fenders and don't own that many guitars.

    Visiting the Fender website is a nightmare, external links are killed by location differences, navigation is dreadful and then they use pop ups like they were something new and exciting.
     
  4. StillAlive&Well

    StillAlive&Well Senior Stratmaster

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    according to Fender, 90% of people who take up the instrument will abandon it after a year.
    The loss of nine out of every 10 new customers...
    Means more used guitars for us.
     
  5. jaybones

    jaybones Dr. Stratster

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    I believe if they're talking about people picking it up and sticking to it, 9 out of 10 is about right.

    And as StillAlive&Well pointed out, more used guitars for us.
     
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  6. Vjerilood

    Vjerilood Senior Stratmaster

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    If it’s true that musicians are spending more money on learning than on gear that’s a good thing too.
     
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  7. Hash McBrown

    Hash McBrown Senior Stratmaster

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    I signed up for the 30 day free trial last night. So far I'm totally unimpressed. They did seem to put a lot of effort into the video quality but the content is pretty lame. There's also an app that you can download if you're not near your computer but only if you own an Apple. Android users are out of luck for the time being. I'm sure that will change in the future but there's no hint as to when.

    I'm going to try to stick with it to see if it gets any better. I hope it does for Fender's sake.
     
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  8. Stratoman10

    Stratoman10 Dr. Stratster Silver Member

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    I use their tuner sometimes but that's about it
     
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  9. fezz parka

    fezz parka fezz parka

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    Most people underestimate the level of commitment playing an instrument takes. Its not an instant gratification type thing. IMO, it takes ten years of focused study to become a competent guitarist. Competent meaning able to sit down and play in any situation.

    That 1 out of 10 estimate is more like 1in 30. :)
     
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  10. Stormy Monday

    Stormy Monday Blooze daddy Silver Member

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    I don't understand. It's all digital. The digits on one hand press the string against the fret and the digits on the other hand pluck that string to produce a sound.
     
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  11. vlxerdon

    vlxerdon Senior Stratmaster Silver Member

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    See,that's the problem. Nine out of ten people are doing it analog.
     
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  12. Stormy Monday

    Stormy Monday Blooze daddy Silver Member

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    Yea, my left digits don't always talk to my right digits
     
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  13. vlxerdon

    vlxerdon Senior Stratmaster Silver Member

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    Funny you should mention that. :)
     
  14. ultrahedgehog

    ultrahedgehog Strat-Talker

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    Crap! I should be able to play in any situation?!?!

    Nevermind, I skipped over the word "focused".
     
  15. fezz parka

    fezz parka fezz parka

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    Depends on your goals. If you want to make a living at it, yeah. If you're just playing as a hobby, then play what you want. :)
     
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  16. Willie D

    Willie D Pentatonic Hack

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    I abandoned guitar once.

    I got my first guitar, a very Yamaha acoustic that could double as an egg slicer at the 12th fret, at age 9 and took lessons while I was 9-10. I didn't have any real interest in the Roy Clark basic guitar book my teacher had me working from (I wanted to be Ace Frehley at the time.)

    Dug it back out at 14, freshman year of high school because mom had bought an organ and we had a Beatles songbook with chord boxes to go with it - and the Beatles bug had bitten me by that time. Then a dude owed my dad some money (I'm guessing rent) and dad accepted the guy's Gibson ES-330 and Peavey VT series Classic 50 in lieu of cash. And I was off to the races.

    Throw in some Clapton, Creedence, Dylan, BB King, Muddy Waters records for inspiration, and there you have my origin story. The moral of which is, not everybody who abandons the guitar abandons it for good.