Anybody use it? Just curious. http://www.businessinsider.com/how-fender-is-getting-into-digital-2017-7 from the article: "But there's a problem — according to Fender, 90% of people who take up the instrument will abandon it after a year. On one hand, a lot of folks are still buying Fender guitars. But on the other, they're not becoming lifelong customers due to this "valley of death" for playing. The loss of nine out of every 10 new customers would be a significant threat to any business executive." "Encouragingly, 50% of new buyers are women ... Women are gravitating more toward acoustic guitars," Mooney said. The big influence? Taylor Swift, who has moved the needle for female players like no other in recent years." "Critically, Mooney said that the 10% of players who don't give up become lifetime enthusiasts and buy seven guitars* and numerous amplifiers (another huge category for Fender). And these days, the committed players are spending four times as much on learning the instrument as they do on buying gear — and they're educating themselves online." *OK this is oddly specific.