Wow! Good for them! Lockdown boosts sales of Fender: “I would never have predicted that we would be looking at having a record year,” said Andy Mooney, the chief executive of Fender Musical Instruments Corporation, the Los Angeles-based guitar giant that has equipped Rock & Roll Hall of Famers since Buddy Holly strapped on a 1954 sunburst Fender Stratocaster back in the tail-fin 1950s. “We’ve broken so many records,” Mr. Mooney said. “It will be the biggest year of sales volume in Fender history, record days of double-digit growth, e-commerce sales and beginner gear sales. I never would have thought we would be where we are today if you asked me back in March.” I'd bet a lot of people bought their first guitar because of the 3 free months of Fender Play they gave away. I purchased a year subscription for 75% off when my 3 months expired. For 2 reasons: to continue learning to play and to get that 10% off gear at Fender.com The $20 I paid was well worth the money I'll save throughout the year. I've probably saved at least $20 on stuff already so it's already paid for itself in the first month. Glad to see they're having record sales. Wonder if Gibson or other guitar mfgs are seeing the same increase.