Doesn't sound like a turd to me; His lobbying as an anti-smoking advocate, in particular, prompted his likeness to be used in a satirical role in a South Park episode titled "Butt Out". Reiner is a co-founder of the American Foundation for Equal Rights, which initiated the court challenge against California Proposition 8 which banned same-sex marriage in the state. In 1998, Reiner chaired the campaign to pass Prop 10, the California Children and Families Initiative, which created First 5 California, a program of early childhood development services, funded by a tax on tobacco products. He served as the first chairman of First 5 California, from 1999 to 2006. Reiner came under criticism for campaigning for a ballot measure (Prop 82) to fund state-run preschools while still chair of the First Five Commission, causing him to resign from his position on March 29, 2006. An audit was conducted, and it concluded that the state commission did not violate state law and that it had clear legal authority to conduct its public advertising campaigns related to preschool. Prop 82 failed to win approval, garnering only 39.1% support. Reiner is a member of the Social Responsibility Task Force, an organization advocating moderation where social issues (such as violence and tobacco use) and the entertainment industry meet. He is also active in environmental issues, and he successfully led the effort to establish California's Ahmanson Ranch as a state park and wildlife refuge rather than as a commercial real estate development. He introduced Spinal Tap at the London Live Earth concert in July 2007.