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Discussion in 'Stratocaster Discussion Forum' started by mikej89, Aug 29, 2019.
Were those things like $1500 new back in 1991 lol?
$999 list for the Deluxe Plus $899 for Plus.
Could be gotten for $650-700ish
Official Fender price list:
I paid $715 for my Plus Deluxe in '91.
New? How much were American Standards back then?
In 87 mine was about $800 brand new
$750 list, $575 street
Yes, I bought it new and I still have it today -- Crimson Frost with a maple board. I never looked at a lesser model for that purchase. I was looking for a do-it-all guitar as my first new guitar purchase.
My pewter Plus was $550 new with case in the 1991
I still have the receipt
Back then Fender was putting the "Manufacturer's Suggested Retail Price"/MSRP on the price lists; you could expect to get anywhere from 30% to 40% off depending on how good your negotiating skills were, how good a customer of the store you were, was the manufacturer offering any deals/rebates back to the stores, had it been hanging around a while, etc. I'm sure that Fender probably did have a "Minimum Advertised Price"/MAP back then for the big catalog players, and that was probably around 30% off the MSRP. If not in 1990 then I'm sure their MAP policies came about not long after that.
Of course these days Fender (and most other manufacturers) have just dispensed with the MSRPs and only show their MAPs.
Paid $600 for my Plus in 93.
US$950 in April 96 for my Strat Plus ( new in NYC - Guitar Row ).
I think that included all taxes NY State and NYC.
$1099 for my Plus Deluxe in 1993
$929 for my 1997 Strat Plus in August 1997, with taxes.
I bought an E9 Strat Plus Deluxe (early model with 2 silvers and a blue LS). I paid $600.00 at Chuck Levins, spring of 1989.
I got a plus some time during the 80s. It was somewhere between 650 and 850-ish.
I dunno how people remember that kind of stuff.
How 'bout '74, a new CBS Strat was $318 out the door at Don Weir's Music City in San Francisco.