Join Strat-Talk Today

Strat Plus price when new?

Discussion in 'Stratocaster Discussion Forum' started by mikej89, Aug 29, 2019.

  1. mikej89

    mikej89 Senior Stratmaster

    Age:
    30
    Messages:
    1,810
    Joined:
    May 12, 2016
    Location:
    River Falls, WI
    Were those things like $1500 new back in 1991 lol?
     
  2. vid1900

    vid1900 Most Honored Senior Member

    Messages:
    5,038
    Joined:
    Nov 25, 2016
    Location:
    USA
    $999 list for the Deluxe Plus $899 for Plus.

    Could be gotten for $650-700ish

    Official Fender price list:
     

    Attached Files:

    mikej89 likes this.
  3. Tim S

    Tim S Strat-O-Master

    Messages:
    544
    Joined:
    Dec 31, 2015
    Location:
    NYS
    I paid $715 for my Plus Deluxe in '91.
     
    vid1900 likes this.
  4. mikej89

    mikej89 Senior Stratmaster

    Age:
    30
    Messages:
    1,810
    Joined:
    May 12, 2016
    Location:
    River Falls, WI
    New? How much were American Standards back then?
     
  5. heltershelton

    heltershelton BANNED Strat-Talk Supporter

    Messages:
    23,519
    Joined:
    Jun 5, 2013
    Location:
    Texas
    In 87 mine was about $800 brand new
     
    guitarguy1964 likes this.
  6. vid1900

    vid1900 Most Honored Senior Member

    Messages:
    5,038
    Joined:
    Nov 25, 2016
    Location:
    USA
    $750 list, $575 street
     
  7. Tim S

    Tim S Strat-O-Master

    Messages:
    544
    Joined:
    Dec 31, 2015
    Location:
    NYS
    Yes, I bought it new and I still have it today -- Crimson Frost with a maple board. I never looked at a lesser model for that purchase. I was looking for a do-it-all guitar as my first new guitar purchase.
     
  8. albala

    albala Most Honored Senior Member Strat-Talk Supporter

    Messages:
    8,233
    Joined:
    May 10, 2012
    Location:
    stamford, CT
    My pewter Plus was $550 new with case in the 1991

    I still have the receipt
     
    vid1900 likes this.
  9. John C

    John C Most Honored Senior Member

    Messages:
    5,164
    Joined:
    Jul 17, 2012
    Location:
    Kansas City
    Back then Fender was putting the "Manufacturer's Suggested Retail Price"/MSRP on the price lists; you could expect to get anywhere from 30% to 40% off depending on how good your negotiating skills were, how good a customer of the store you were, was the manufacturer offering any deals/rebates back to the stores, had it been hanging around a while, etc. I'm sure that Fender probably did have a "Minimum Advertised Price"/MAP back then for the big catalog players, and that was probably around 30% off the MSRP. If not in 1990 then I'm sure their MAP policies came about not long after that.

    Of course these days Fender (and most other manufacturers) have just dispensed with the MSRPs and only show their MAPs.
     
    vid1900 likes this.
  10. Swampash

    Swampash Senior Stratmaster

    Messages:
    2,127
    Joined:
    Jun 13, 2012
    Location:
    Here
    Paid $600 for my Plus in 93.
     
    LOSTVENTURE likes this.
  11. Tone Deaf

    Tone Deaf Senior Stratmaster Silver Member

    Age:
    68
    Messages:
    4,004
    Joined:
    Feb 12, 2009
    Location:
    New Jersey, USA
    US$950 in April 96 for my Strat Plus ( new in NYC - Guitar Row ).
    I think that included all taxes NY State and NYC.
     
  12. SurfsUp

    SurfsUp Senior Stratmaster

    Messages:
    1,247
    Joined:
    May 18, 2016
    Location:
    C-Town, Ontario
    $1099 for my Plus Deluxe in 1993
     
  13. InkStained

    InkStained New Member!

    Messages:
    3
    Joined:
    Jun 16, 2019
    Location:
    Ohio
    $929 for my 1997 Strat Plus in August 1997, with taxes.
     
  14. floridasam

    floridasam New Member!

    Age:
    47
    Messages:
    6
    Joined:
    Mar 20, 2016
    Location:
    Tequesta, FL
    I bought an E9 Strat Plus Deluxe (early model with 2 silvers and a blue LS). I paid $600.00 at Chuck Levins, spring of 1989.
     
  15. amstratnut

    amstratnut Peace thru Music. Strat-Talk Supporter

    Messages:
    18,290
    Joined:
    Dec 1, 2009
    Location:
    My house.
    I got a plus some time during the 80s. It was somewhere between 650 and 850-ish.

    I dunno how people remember that kind of stuff.
     
  16. Lost Sailor

    Lost Sailor Strat-O-Master

    Messages:
    523
    Joined:
    Aug 20, 2012
    Location:
    No. Central Pennsylvania
    How 'bout '74, a new CBS Strat was $318 out the door at Don Weir's Music City in San Francisco.
     
  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.