One really nice thing is that you get your reps extension number, so you can contact him personally, actually have him (a real person) answer the phone. I hate automated answering systems. That alone makes it worth a lot to me. Your rep gets to know you and your preferences. MF has recently begun to do this, but in a year or so I have had four or five different reps. Been dealing with Sweetwater for over ten years and have only had two, then only because the first got promoted to management.