Apologies for being a Noob, but so far I've come to this conclusion: Fender USA - top price Fender Mexico - lower price Squire - very low price What about the quality? I've just been reading the PMT webpage (pmtonline.co.uk) where they describe the squire bullet as if it was aimed at children, using phrases such as "complete beginner", "smaller hands" and "when you get your first band together". As an adult, I find this all a bit off-putting. Surely Fender would want to keep a certain level of quality, just getting the price down by using offshore cheaper labour? I've got an Epiphone acoustic which I think is fantastic. I've never gone head-to-head with a Gibson original, but the workmanship is extremely good.