A couple of months ago it was all over the news: Ford had released its first $100K pickup. A snippet:
All of the Super Duty Limiteds come loaded with a long list of standard features that includes a 360-degree camera system, adaptive cruise control, panoramic moon roof, unique two-tone Camelback leather upholstery, a microfiber suede headliner and a 6.7-liter V8 diesel engine. Who buys such a beast?
"[A] typical target customer is someone who tows a $250,000 horse trailer with million-dollar horses on board, or a six-figure boat, and is looking for a truck to match."
Yes, ridiculous. But , IMO, so is a Cadillac pickup or, in most cases, a Hummer driven on the street.