I was thinking along the same lines.. They already are rich and have the money to afford to send their kids to those kinds of colleges. But I think the issue is that their kids aren't quite qualified to get in, so they feel the need to rig the system and bribe them so their kids can get in (spending possibly a lot more money to do so, but that's beside the point). I'm not entirely sure what's so great about those colleges to spend that much more money though. There are plenty of good colleges in the US.